Will Outsourced Product Development Specialists Survive?

Prashant Raje

I have spent most of my career of thirty years in the software product development space. ‘Product Development’ and ‘Product Engineering’ had not been invented as labels for what we did when I started my career in 1981. I was called a ‘System Software Programmer’. Our tribe was rather small. But we were a proud tribe – proud of the kind of work that we did; and proud that we did not do ‘lesser’ work, like developing business applications! We believed that our work was ‘special’. We felt that we did the hard, creative, brainy work of creating platforms that others used for the ‘mundane’ job of developing business applications.

As I grew professionally, my love and bias for product development and engineering only grew stronger.

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